FOR IMMEDIATE RELEASE
Rugged Rocks and ARB Introduce the New Nissan Frontier Front ARB Air Locker
Expanding the Off-Road Capabilities for the Nissan 4×4 Community
June 29, 2023
Since its inception in 2006, Rugged Rocks has been a strong force in the Nissan 4×4 market. Founder and Nissan 4×4 expert, who has collaborated with ARB on multiple product releases, is proud to announce the introduction of the 2020 and New Nissan Frontier Front ARB Locker. This announcement is another milestone in the ongoing partnership between Rugged Rocks and ARB, with the latter regularly seeking the former’s expertise for Nissan-related tech inquiries.
The new locker is compatible with the 2020+ Nissan Frontier, including the latest 2023 models. This product represents a significant development as it is specifically designed for the stronger front differential of the recent Frontier models. It aims to significantly improve the off-road capability of these vehicles, marking a new era for Nissan’s 4×4 community.
One of the founder’s most notable contributions to this community was the launch of the M205 locker. With the help of the Nissan 4×4 owner community, the project was fast-tracked, resulting in the availability of the locker within just six months. This accomplishment spurred growth in the Nissan 4×4 community and opened the door to regear and lock Nissan Xterras and Frontiers running in the stronger and longer travel Titan drivetrain & suspension.
The journey to this point hasn’t been without its challenges. Convincing ARB of the demand for specific Nissan 4×4 parts in the United States was a significant hurdle, given the relatively low public presence of Nissan 4×4 owners. Yet, through a collaborative effort with ARB and a passion for serving an underrepresented market, Rugged Rocks has played a vital role in expanding the available part offerings.
The founder of Rugged Rocks reflects on this journey, stating, “Rugged Rocks has been a monumental supporter of Nissan 4×4’s over the last 17 years and I’m always looking for new products to collaborate on. I’m hoping this new frontier breaths new life into the Nissan 4×4 community.”
With the release of the 2020 and New Nissan Frontier Front ARB Locker, Rugged Rocks continues its commitment to the Nissan 4×4 community. While the future collaborations depend on Nissan’s forthcoming trail-friendly offerings and the market response, one thing is certain – Rugged Rocks will continue to serve as an advocate and innovator for Nissan 4×4 owners.
For more information, please visit https://ruggedrocksoffroad.com/2022-nissan-frontier-air-locker-by-arb-front-r180a-369-up.html
About Rugged Rocks
Founded in 2006, Rugged Rocks is a pioneer in the Nissan 4×4 parts industry. Driven by a passion for 4-wheeling and the desire to cater to the underrepresented Nissan 4×4 community, Rugged Rocks has been instrumental in launching several unique parts for Nissan 4×4 owners. Their collaboration with ARB and other manufacturers have resulted in an extensive product line that significantly enhances the off-road capabilities of Nissan vehicles.