Medium Rare – First-Gen Flashback

It’s late and I’ve been basically going non-stop since new years. I’m finally taking a breather tomorrow. But before i do, I want to let you all know about the crazy amount of parts availability shifting that’s happeing in the aftermarket Nissan world.
If you follow Rugged Rocks on Instagram you likely saw last weeks post about the WARN hubs that are being disconinued which is affecting all externally mounted manual locking hub applications. In the Nissan IFS world, that means… all of them prior to 2005.  As far as I’ve been able to find, there aren’t any in stock anywhere, they are gone from every wharehouse by this point.  And thats that.

Further taking a trip down memory lane, we dig deeper into into the v6 4×4 1st-gen Xterras / Frontiers as well as the older D21 Hardbody Pick-up and Pathfidner. If you have been looking to regar to 5.13 gears, your opporitunity is shrinking as the R200 front differential gears are being phased out due to lack of sales.  I have 6 sets available, then that door seems to be closing down as my supplier is discontinuing them.

There is good news. Finally, A reputable quality traction aid manufacture is looking to launch Nissan E-Lockers.  I currently have, in my posession, some R180 lockers that need to be test fit. They are FREE to the first ones to that come forward with the ability to self-install the locker (prior gear / locker installation experience required) within 30 days of taking delivery.
I have one for a R180 D21 / Hardbody front differential, as well as a Second-Gen Xterra / Frontier with 3.54+ Gears.  Reach out to me if you’re interested by using the contact form on the website or e-mail directly if you have my direct e-mail address.

As you can see, the parts are getting more and more rare, but as light at the end of the tunnel for new parts starts to shine.. it’s kind of.. medium-rare. 

As I flipped through old pictures this evening, it was trip down memory lane covering over a decade of great wheeling trips, meeting people, innovation, and spontaneous good times. Then there is a gap that started in 2017. I’m trying to break out of the lull and hit the trail again. Go camping and do some exploring. See some things that I haven’t seen. Get the rig out, stretch its legs.. heck.. stetch mine.
In the last few years, Nissan wheeling events have faded away, many similar businesses bought out or shut down or shifted focus. Forum activity is basically dead, and the conversations on facebook are like riding a merry go round, there aren’t any innovative builds happening, and  very few seem to be actually wheeling.
As far as innovation goes, I am invovled in some great projects with Rugged Routes but, Nissan 4×4’s and Rugged Rocks is where I cut my teeth in this industry, and it’s hard to see things dwindle like this. I’m really just a big kid (arean’t we all?) and I’m ready to start having fun again. I didnt start this business just to sell parts, I did it so we can all build cool stuff and go wheeling, hopefully we can get back to that.

I’m taking a day off after going 110% for a few months straight… to get some fresh air, clear my mind, ground myself and get my snowboard on the snow for the first time this season… better late than never. Lets be honest, I’ll likely work over the weekend and boarding on a friday is likely a subconcious way to dodge the crowds after a storm. But I’m sure there will be more to chat about next week.  In the meantime, pop over to the Rugged Rocks website and pick up something you might want for your rig!

Thanks for reading, and I hope to see you on the trail soon.
-Steven

Filling the Gaps – More Inventory

 In a nutshell: Last week, I mentioned simply doing things better. Part of doing things better is kicking orders out the door faster which means relying on less inbetween-people, manual processes and hanving more inventory on hand. In the world of Nissans, it seems that the little things matter a lot right now. As momentum in 2024 continues, I’m starting to get calls for things that just haven’t sold much the last few years, but I am listening. I just got a good batch of titan swap brake lines back in that should hold us over for a while, but it does look like over time we will be inching towards titan swap kits as long as the phone calls and feedback warrant it. This isn’t a part of the market that i’m actively chasing but we have found ourselves with more gaps in the market than we had just a few short years ago, and I’m here to help where I can.

If you need a new set of extended brake lines for your Titan Swaped Xterra  or Frontier, check them out here:
https://ruggedrocksoffroad.com/index.php?route=product/search&search=brake%20lines

Thank you for your continued business and support, where the more you support me, the more I can support you and your projects.
-Steven

Better Faster Stronger – Optimizing for a Brighter Future

It’s ironic.
I’ve been a techy my whole life, yet I have found myself with a lot of manual processes. My “simple” business has spawned many inefficiencies, and bits of tech that should be coupled together, just aren’t. Running this business has simply become more complex over the years as well. What worked well many years ago has morphed over time and simply isn’t desireable anymore, by me or my customers. These inefficiencies have caused longer than expected turnaround times for orders getting kicked out the door and therefore has delayed many forward thinking projects for way too long. Simply put, my daily processes absolutely suck, and it delays everything.
These issues are typically most prominent early in the year during busy season. Like right now. The effects are then historically compounded by being away for KoH and also historically getting sick afterwards (Hammer Lung?). It’s time to make fixing this glaring issue a priority and get this reoccurring speedbump of inefficienes out of the way.
At the beginning of the year I mentioned my momentum. Once the speedbump is handled, I’m confident that the momentum will run even stronger into the forseeable future which includes showing up to more events in 2024 while having faster shipping times and spending more of my time developing lots of cool stuff rlated to navigation, tracking, maps etc…
I’m just about caught up on lingering orders (Thank you for your patience, it and your business is much appreciated) a new website, backend software & processes, increased inventory levels and getting help to kick shipping out the door without any delay are all slated for the coming months.

I have a plan, and your continued business is gretly appreciated.
stay tuned.

-Steven